According to the Meaning Transfer Model Developed by Grant McCracken

Multiple Choice

According to the meaning transfer model developed by Grant McCracken, which of the following statements is true of celebrity endorsers?

A) Credibility and attractiveness can effectively explain how and why celebrity endorsements work.
B) Celebrity endorsers bring their meanings and images to an ad and transfer them to the product they are endorsing.
C) The image that celebrities project to consumers is more important than their ability to attract attention.
D) Once the first two stages of the model have been implemented, the final stage is simple and easy to achieve.
E) Celebrities' overexposure in advertisements helps marketers achieve the desired recognition.