Multiple Choice
An advertisement that places the strongest points at the end of a message assumes a _____, whereby the last arguments presented are the most persuasive.
A) recency effect
B) primacy effect
C) sleeper effect
D) credibility effect
E) compliance hierarchy
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q117: Clutter levels in television are lowest during
Q118: Which of the following is a difference
Q119: Which of the following is the best
Q120: Which of the following source characteristics is
Q121: A radio commercial begins with the following
Q122: A magazine ad for Spotless Fabric Care
Q124: Which of the following statements is true
Q125: A television ad for VenusCell Inc. shows
Q126: Which of the following statements is true
Q127: The independent variable in the persuasion matrix