A Radio Commercial Begins with the Following Line: "Our Competitors

Multiple Choice

A radio commercial begins with the following line: "Our competitors think we can't sell furniture for so little money, but we want our customers to know that we work hard to bring you value for your dollar, and our prices are for real." The furniture store is using a(n) _____ appeal.

A) one-sided
B) functional
C) emotional
D) refutational
E) slice-of-life