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A Magazine Ad for Spotless Fabric Care Detergent States That

Question 122

Multiple Choice

A magazine ad for Spotless Fabric Care detergent states that it cleans stains better than either Fauna detergent or Neon Laundry detergent. Therefore, this ad is an example of:


A) confrontational advertising.
B) two-sided advertising.
C) comparative advertising.
D) a recency appeal.
E) refutational advertising.

Correct Answer:

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