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Critics of Humorous Commercials Argue That Funny Ads

Question 97

Multiple Choice

Critics of humorous commercials argue that funny ads:


A) distract consumers from a brand and its attributes.
B) have no shock value.
C) often put people in a gloomy mood.
D) do not draw consumers' attention to the ads.
E) compel consumers to engage in counterarguments.

Correct Answer:

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