Multiple Choice
Which of the following is true of word-of-mouth (WOM) marketing?
A) It involves very formal communication among consumers.
B) It is known as company-generated marketing.
C) It is considered a weak marketing strategy.
D) It can also be described as buzz marketing.
E) It is considered to be a part of nonpersonal communication.
Correct Answer:
Verified
Correct Answer:
Verified
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