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Iconix Supermarkets Placed an Insert in Tuesday's , a Regional

Question 128

Multiple Choice

Iconix supermarkets placed an insert in Tuesday's , a regional newspaper that has more than 100,000 subscribers.The newspaper is an example of a(n) _____ channel of communication.


A) buzz
B) direct-response
C) nonpersonal
D) interpersonal
E) verbal

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