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The Best Way to Reach a Narrowly Defined Group of Customers

Question 54

Multiple Choice

The best way to reach a narrowly defined group of customers or a market niche is through:


A) television advertising and billboards.
B) personal-selling and targeted direct mail.
C) advertising and radio advertising.
D) any form of broadcast media.
E) transit advertising, billboards, and publicity.

Correct Answer:

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