Multiple Choice
DigiData Inc. launched a new smartphone in the market with new features. Moreover, the company plans to launch tablets and other groundbreaking digital devices as well. In this scenario, the _____ model would be most relevant for communicating information about the new product to consumers.
A) hierarchy of effects
B) AIDA
C) innovation adoption
D) cognitive response
E) information processing
Correct Answer:
Verified
Correct Answer:
Verified
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