Multiple Choice
The _____ stage of the response process refers to a receiver's feelings for a particular brand and includes stronger levels of desire, preference, or conviction.
A) cognitive
B) affective
C) behavioral
D) conative
E) learning
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q53: Hierarchy models of communication response delineate the
Q54: The best way to reach a narrowly
Q55: The responsibility to encode a message in
Q56: Which of the following communication processes will
Q57: According to the basic model of communication,
Q59: Bradley is watching an interesting TV program
Q60: An ad for The Tributary Hotel in
Q61: Counts of customer visits to a store,
Q62: The elaboration likelihood model (ELM) was developed
Q63: Aino, a leading automaker, broadcasts a commercial