Multiple Choice
The elaboration likelihood model (ELM) states that there are two basic routes to persuasion, the central route and the peripheral route.Under the central route to persuasion, a message recipient is viewed as
A) a pioneer of word-of-mouth advertising campaigns.
B) a passive participant who relies heavily on imagery processing.
C) a very involved participant in the communications process.
D) having low ability to attend to and comprehend a message.
E) likely to engage in only minor cognitive processing.
Correct Answer:
Verified
Correct Answer:
Verified
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