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    Exam 4: Perspectives on Consumer Behavior
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    When Mariah Carey's Perfume Associated Its Product with the Looks
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When Mariah Carey's Perfume Associated Its Product with the Looks

Question 112

Question 112

True/False

When Mariah Carey's perfume associated its product with the looks and sweetness of lollipops, it was an example of applying cognitive learning theory.

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