Lower-Level Needs Such as Hunger and Thirst Are Important to Marketers

Multiple Choice

Lower-level needs such as hunger and thirst are important to marketers because these needs:

A) are the hardest to satisfy.
B) are an ongoing source of motivation for most consumer purchase behavior.
C) require marketers to invest heavily on promotional activities.
D) offer marketers a basis for differentiating their products.
E) are the source for most market development and assimilation strategies.