When Bloomingdale's New York Store Sprayed Donna Karan's New Perfume

Multiple Choice

When Bloomingdale's New York store sprayed Donna Karan's new perfume DKNY onto the sidewalks outside the store to introduce the perfume to consumers, it was trying to increase the level of _______________ so the product would get noticed.

A) comprehension
B) retention
C) sensory input
D) mnemonics
E) subliminal perception