Frank Is a Location Analyst for a Fast-Food Restaurant Chain

Multiple Choice

Frank is a location analyst for a fast-food restaurant chain. He knows that previous restaurants have been placed in locations where most people within a three-mile radius have the following characteristics: household incomes between $50,000 and $65,000 per year, children and parents are highly engaged in after-school activities, family is valued above work, and one or both parents has some education beyond high school. His target audience likely falls into the ___________ level of social class, which includes about 70 percent of people in the United States.

A) upper
B) middle
C) lower
D) innovator
E) blue collar