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    Exam 4: Perspectives on Consumer Behavior
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    _____ Refers to Smaller Groups or Segments Whose Beliefs, Values
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_____ Refers to Smaller Groups or Segments Whose Beliefs, Values

Question 61

Question 61

Multiple Choice

_____ refers to smaller groups or segments whose beliefs, values, norms, and patterns of behavior set them apart from the larger cultural mainstream.


A) Subculture
B) Social class
C) Reference group
D) Motivation
E) Attitude

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