Multiple Choice
Buick conducted a sweepstakes in which people could enter to win the car Tiger Woods uses during tournaments.To enter sweepstakes,consumers had to visit Buick's site.Buick used which promotional mix element on the Internet?
A) direct marketing
B) personal selling
C) television advertising
D) public relations
E) sales promotions
Correct Answer:
Verified
Correct Answer:
Verified
Q65: Facebook was cited by Adweek as one
Q66: Which of the following is NOT a
Q67: Naomi has a small consulting business.She wants
Q68: If you go to the HYPERLINK "http://www.aboutus.org/GirlsOn.com"
Q69: Recent press releases about what is going
Q71: Which of the following has been cited
Q72: To get retail florists to use its
Q73: Podcasts are being used by advertisers to
Q74: One of the amazing aspects of rich
Q75: E-commerce is _ on the Internet.<br>A)indirect distribution<br>B)integrated