Major Retailers Are Interested in Advertising in College Newspapers Because

Multiple Choice

Major retailers are interested in advertising in college newspapers because:

A) college students are intellectually stimulated by the diversity of advertising that appears in college newspapers
B) these publications contain no advertising
C) it is a way to reach a coveted but elusive target market
D) print media is more effective than electronic media in meeting all target markets including college students
E) government regulations offer subsidies for advertising in these not-for-profit newspapers