Multiple Choice
To improve advertising effectiveness,many magazines are:
A) offering international editions embedded into domestic offerings.
B) separating the advertising process from the magazine's editorial vision.
C) letting advertisers choose the content of the magazine.
D) selling ad space,but not confirming if the ads were effective.
E) mixing ad messages with content.
Correct Answer:

Verified
Correct Answer:
Verified
Q17: Which of the following statements about the
Q18: The high ratio of advertising to editorial
Q19: _ are often referred to as high-involvement
Q21: Information on the characteristics of magazine audiences
Q23: _ verifies the circulation of consumer magazines
Q24: Which of the following statements about the
Q25: Gatefolds,bleed pages,inserts,and creative space buys are ways
Q26: The National Newspaper Network:<br>A)reproduces national ads in
Q26: In purchasing advertising space in magazines,media planners
Q55: The Top Line is a Canadian publication