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    Advertising and Promotion
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    Exam 12: Evaluation of Print Media
  5. Question
    _____ Involves Two or More Publishers Offering Their Magazines to an Advertiser
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_____ Involves Two or More Publishers Offering Their Magazines to an Advertiser

Question 79

Question 79

Multiple Choice

_____ involves two or more publishers offering their magazines to an advertiser in one package.


A) Mag-networking
B) Multimedia networking
C) A multimagazine deal
D) A multi-promotional strategy
E) Dual promotion

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