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    Exam 12: Evaluation of Print Media
  5. Question
    Selective Binding and Ink-Jet Imaging Are Making It Possible for Magazines
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Selective Binding and Ink-Jet Imaging Are Making It Possible for Magazines

Question 141

Question 141

Multiple Choice

Selective binding and ink-jet imaging are making it possible for magazines to offer:


A) personalized ads
B) high reach and frequency
C) reduced advertising rates
D) lower delivery costs
E) higher pass-along readership

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