Why Does a Company Like Hallmark Choose to Sponsor the Appearance

Multiple Choice

Why does a company like Hallmark choose to sponsor the appearance of the television adaptation of classic books such as Sara: Plain and Tall?

A) Sponsorship allows Hallmark to capitalize on the prestige of a high-quality program.
B) No other advertiser could afford the sponsorship costs.
C) The shows are never shown during a sweeps period,and therefore,sponsorship was more affordable.
D) The network would not allow the shows to appear on television unless they had a sponsorship from an approved company.
E) All of the above are reasons why Hallmark chose to sponsor television adaptations of classic books.