A Consortium of Nine Major Advertisers Recently Joined Television Production

Multiple Choice

A consortium of nine major advertisers recently joined Television Production Partners, a new venture that develops movies, specials, and limited-run series for television. The members will choose the programs they want to be involved with and take a portion of the commercial spots during these shows. The nine advertisers are using a(n) _____ type of advertising arrangement.

A) sponsorship
B) participation
C) adjacency
D) syndication
E) countertrade