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    Exam 11: Evaluation of Broadcast Media
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    Which Television Daypart Has the Highest Rates and Is Dominated
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Which Television Daypart Has the Highest Rates and Is Dominated

Question 140

Question 140

Multiple Choice

Which television daypart has the highest rates and is dominated by national advertisers?


A) morning
B) early fringe
C) prime-time
D) late news
E) late fringe

Correct Answer:

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