Multiple Choice
Today the Nielsen Television Index provides weekly estimates of networks and major cable viewing audiences on a national level through the use of an electronic device that measures what is being watched and by whom. This device is called a(n) :
A) audimeter
B) people meter
C) electronic diary
D) market survey
E) focus group
Correct Answer:

Verified
Correct Answer:
Verified
Q18: Assume the television show Grey's Anatomy had
Q44: The major reason for the decline in
Q93: Which of the following statements about ESPN
Q94: Which of the following statements best describes
Q95: Television can offer advertisers selective coverage of
Q97: Which of the following factors makes it
Q99: Which of the following is NOT an
Q100: The arrangement under which syndicated programs are
Q102: What do Westwood One,ABC,and Premier have in
Q103: Many advertisers are using Super Bowl ads