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Television Networks Welcome New Viewership Measures Like Nielsen's Extended Home

Question 107

Multiple Choice

Television networks welcome new viewership measures like Nielsen's Extended Home study,arguing that:


A) considerable viewership occurs hotel rooms,bars and airports
B) most advertisers and agencies have no confidence in the current system of measurement
C) fewer consumers live at home
D) Local stations are encouraging viewership through non-traditional media
E) this will reduce the cost of advertising

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