Mountain Dew Often Sponsors Live Radio Broadcasts at Beaches,sporting Events,and

Multiple Choice

Mountain Dew often sponsors live radio broadcasts at beaches,sporting events,and festivals in which it sets up booths for sampling and giveaways.This is an example of how Mountain Dew is capitalizing on which advantage offered by radio?

A) low relative costs
B) integrated marketing opportunities
C) mental imagery
D) geographic selectivity
E) flexibility