According to McCann-Erickson's Concept of Emotional Bonding,the Most Basic Relationship

Multiple Choice

According to McCann-Erickson's concept of emotional bonding,the most basic relationship a consumer has with a brand is how he or she thinks about the:

A) emotional ties he or she has with the product and/or brand.
B) brand personality.
C) product benefits.
D) self-actualization motives for purchasing.
E) self-esteem motives that will be affected by the purchase.