According to McCann-Erickson's Concept of Emotional Bonding,the Strongest Relationship That

Multiple Choice

According to McCann-Erickson's concept of emotional bonding,the strongest relationship that develops between a brand and a consumer is based on:

A) product benefits.
B) brand personality.
C) feelings or emotional attachments to the brand.
D) rational motives.
E) competitive advantage over similar products in the market.