Multiple Choice
An ad for Lipton tea states that according to laboratory research,"a serving of tea has more antioxidants than a serving of carrots or broccoli." Which type of ad execution is being used in this example?
A) a dramatization
B) testimonial
C) scientific/technical evidence
D) slice-of-life
E) comparison
Correct Answer:
Verified
Correct Answer:
Verified
Q34: A print ad for flood insurance lists
Q58: An advertising execution technique that is particularly
Q70: Underneath the headline,"Fully Loaded," in the ad
Q92: The Oscar Mayer ad touched the child
Q93: The ad for TDAmeritrade investment company opens
Q94: The playing of the song "Like a
Q97: When deciding on the visual portion of
Q98: Which of the following is an advertising
Q100: Which of the following statements describes a
Q101: Imagery executions are particularly well suited for