Which of the Following Statements About Communications Objectives Is True

Multiple Choice

Which of the following statements about communications objectives is true?

A) When setting objectives using the communications effect pyramid,the last step reached is trial.
B) Sales goal cannot be translated into communications objectives.
C) Marketing and advertising managers do not rely on experience and intuition when setting communications goals.
D) Communications objectives are the criteria used in the DAGMAR approach to setting advertising goals.
E) All of the above statements about communications objectives are true.