Marketers Can Try to Capitalize on Source Similarity by Hiring

Multiple Choice

Marketers can try to capitalize on source similarity by hiring:

A) a beautiful model to appear in an ad
B) a well known athlete to endorse a product in a commercial
C) salespeople who have characteristics that match those of their customers
D) individuals with liberal arts backgrounds to work as sales representatives for technical products
E) actors to pretend they are ordinary consumers