Which of the Following Statements About Celebrity Endorsements Is True

Multiple Choice

Which of the following statements about celebrity endorsements is true?

A) Consumers who are particularly knowledgeable about a product are less likely to be influenced by celebrity endorsements than consumers who have little or no product knowledge.
B) College-aged consumers are not influenced as significantly by celebrity endorsements as their parents are.
C) Teenage consumers respond best to ad with celebrity endorser,and the use of such endorsements is increasing rapidly.
D) Parodies of celebrity endorsers are completely ineffective with all target audiences.
E) All of the above statements about celebrity endorsements are true.