Multiple Choice
The ad in the parenting magazine stated that Lysol Basin Tub & Tile Cleaner cleans soap scum better than either Scrubbing Bubbles marketed by SC Johnson & Son,Inc.or Tilex marketed by the Clorox Company.Therefore,this ad is an example of:
A) confrontational advertising.
B) two-sided advertising.
C) comparative advertising.
D) a recency appeal.
E) refutational advertising.
Correct Answer:
Verified
Correct Answer:
Verified
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