Marketers Use a Variety of Alternative Communications Methods to Reach

Multiple Choice

Marketers use a variety of alternative communications methods to reach early adopters because:

A) government regulations alert early adopters to the communication process
B) alternative media deny access to new product marketers
C) a majority of this market segment are annoyed by the amount of advertising today
D) these consumers are less likely to think about product choices before adopting them
E) publicity is not usually available for targeting this market segment