Which of the Following Statements About Effective Communication Is True

Multiple Choice

Which of the following statements about effective communication is true?

A) Advertising communication is effective because marketers are able to tell consumers how to interpret their messages within the context of the communications.
B) For effective communication,marketers must understand the meanings that consumers attach to words and symbols and how these words and symbols are interpreted.
C) Effective integrated marketing communications always is nonpersonal in nature.
D) Effective communication is unaffected by the reception environment.
E) Whether an ad is in black and white or in full color has no impact on how effectively the message is communicated.