Some Advertising and Marketing People Are Skeptical About the Value

Multiple Choice

Some advertising and marketing people are skeptical about the value of semiotics because they believe:

A) the meaning of an advertisement and all other forms of marketing communication lies solely in the message
B) social scientists may read too much into advertising messages and are overly intellectual in interpreting these messages
C) consumers interpret advertising messages in basically the same way
D) it costs too much money to conduct semiotic analysis of advertising messages
E) culture cannot be explained by anything as simplistic as semiotics