Multiple Choice
Ronell missed the small ad for Smythe Catering in the newspaper today because his attention was attracted by an ad for an estate sale that was on the same page.In terms of the communication process,the ad for the estate sale kept Ronell from seeing the ad for the caterer and acted as:
A) an encoding hazard
B) a decoding block
C) negative feedback
D) a receptor block
E) noise
Correct Answer:

Verified
Correct Answer:
Verified
Q66: _ is the study of the nature
Q67: _ channel of communication.<br>A)individualized<br>B)direct-response<br>C)nonpersonal<br>D)personal<br>E)customized
Q68: Successful communication depends on<br>A)the nature of the
Q70: Semiotic analysis can be helpful to marketers
Q72: Gillette believes commercials for deodorants are processed
Q73: According to the FCB planning model,for which
Q74: Tia saw a television commercial that said
Q75: Inez and Troy were just strolling through
Q76: The ad for Jergens lotion indicated it
Q78: Individual and group audiences,niche markets,market segments,and mass