Multiple Choice
Only the _____ model has a retention stage,which is important for consumers who are considering purchase decisions and who are not ready to make a purchase.
A) hierarchy of effects model
B) AIDA model
C) innovation-adoption model
D) cognitive response model
E) information processing model
Correct Answer:

Verified
Correct Answer:
Verified
Q17: Which of the following would be an
Q18: The elaboration likelihood model (ELM)was developed to
Q19: _ refers to the information and/or meaning
Q20: Commercials for Planter's nuts describe the nuts
Q21: Which of the following statements is true
Q23: The communication process begins with the process
Q24: In the _ hierarchy,the consumer engages in
Q25: The ad for Jergens lotion indicated that
Q26: _ is the part of a receiver's
Q27: The basic function of all of the