The Various Models of the Ways Consumers Respond to Advertising

Multiple Choice

The various models of the ways consumers respond to advertising and other forms of marketing communication show that:

A) consumers are generally highly involved in the response process and engage in active information processing
B) consumers never make purchase decisions based on a general awareness resulting from repetitive exposure to advertising
C) the notion of a highly involved consumer who engages in active information processing and acts on the basis of higher-order beliefs and well-formed attitudes is appropriate for all purchase situations
D) at no time can consumers develop brand preferences primarily on the basis of their direct experiences with a product
E) none of the above is true