Multiple Choice
The _____ is a model that addresses the differences in the ways consumers respond to persuasive messages.
A) elaboration likelihood model (ELM)
B) 5-W's model of communication
C) AIDA model
D) information processing model
E) cognitive response model
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q13: states that there are two basic routes
Q14: ,a receiver lacks the ability or motivation
Q15: The source or sender of an advertising
Q16: Which of the following hierarchical response models
Q19: Trevor is watching a late night TV
Q20: Mentos mint candy uses an advertising campaign
Q21: When Harrison saw the television ad advising
Q48: _ is the process of interpreting a
Q82: According to the _,the consumer is an
Q84: _ is any unplanned distortion or interference