States That There Are Two Basic Routes to Persuasion,the Central

Multiple Choice

states that there are two basic routes to persuasion,the central route and the peripheral route.With the peripheral route to persuasion,:

A) the message will be more likely received if a celebrity endorser is used
B) the message should contain a lot of information
C) the receiver is viewed as very actively involved in the communication process
D) the quality of the message claims are more important than the spokesperson,headline,pictures,or music bed
E) the sender is dealing with a high-involvement buying situation