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On a Trip to Spokane,Joy Experienced Car Trouble

Question 89

Multiple Choice

On a trip to Spokane,Joy experienced car trouble.She knew she needed to find a good mechanic,so she asked the advice of the people running the motel where she was staying.She also called the local Better Business Bureau to help and looked in the local Yellow Pages.Finally,she called a friend who used to live in Spokane for his recommendation.Joy was obviously engaged in which stage of the consumer decision making process?


A) problem recognition
B) information search
C) postpurchase evaluation
D) subliminal problem avoidance
E) purchase decision

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