Multiple Choice
Micah and Jeremy both watched the Sugar Bowl on television.Micah was especially interested in the ads for Ford and GMC trucks because he is planning on buying a new truck soon.Jeremy did not notice the truck,but because he is a theater major,he did notice the ads for a new movie based on an Alfred Hitchcock classic._____ accounts for why the two watched the same television show and saw different commercials.
A) Selective attention
B) Selective exposure
C) Subliminal perception
D) Selective retention
E) Selective comprehension
Correct Answer:

Verified
Correct Answer:
Verified
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