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    Exam 2: Perspectives on Consumer Behavior
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    Ads Reminding People to Use the FEDEX by Dialing 1-800-GOFEDEX
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Ads Reminding People to Use the FEDEX by Dialing 1-800-GOFEDEX

Question 60

Question 60

Multiple Choice

Ads reminding people to use the FEDEX by dialing 1-800-GOFEDEX are based on:


A) a subliminal technique.
B) classical conditioning.
C) reinforcement theory.
D) a mnemonic.
E) shaping.

Correct Answer:

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