Which of the Following Techniques Can Marketers Use to Ensure

Multiple Choice

Which of the following techniques can marketers use to ensure their brand is included in the consumer's evoked set?

A) Create top-of-mind awareness.
B) Use comparative advertising to encourage consumers to consider their brand along with market leaders.
C) Use point-of-purchase displays to draw attention to a brand in the store.
D) Use in-store sampling to encourage consumers to try a brand.
E) Do all of the above.