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    _____ Is a Preference for a Particular Brand That Results
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_____ Is a Preference for a Particular Brand That Results

Question 14

Question 14

Multiple Choice

_____ is a preference for a particular brand that results in its repeated purchase.


A) A purchase intention
B) Brand affectation
C) Cognitive dissonance
D) Brand loyalty
E) A heuristic

Correct Answer:

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