Why Must Marketers Recognize the Significance of the Consumer's Postpurchase

Multiple Choice

Why must marketers recognize the significance of the consumer's postpurchase evaluation stage?

A) Cognitive dissonance may cause customers to never again purchase the product that was the source of the psychological tension.
B) Dissatisfied customers are unlikely to repurchase the marketer's product.
C) Consumers often seek out information to confirm the wisdom of their choice.
D) Dissatisfied customers are likely to be a source of negative word-of-mouth information.
E) All of the above are reasons why marketers must recognize the significance of the consumer's post-purchase evaluation stage.