Why Are Principles of Operant Conditioning Useful in the Development

Multiple Choice

Why are principles of operant conditioning useful in the development of promotional strategies?

A) The principles of operant conditioning explain the cognitive processes that mediate a consumer's response to advertising.
B) The principles of operant conditioning show that experiences with products provide reinforcements that affect future purchase behaviors.
C) The principles of operant conditioning explain why coupons and samples are unlikely to have any desirable effect on consumer behavior.
D) The principles of operant conditioning explain consumer behavior in both high and low involvement situations.
E) The principles of operant conditioning explains how the pairing of a neutral stimulus with a positive stimulus can produce an immediate desired response.