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When You Listen to an Advertisement for a Cellular Phone

Question 71

Multiple Choice

When you listen to an advertisement for a cellular phone service and pay particular attention to the information provided about the long-distance plan, the coverage, and the clarity of the calls, you are using the ____.


A) dissonance model of persuasion
B) peripheral route to persuasion
C) central route to persuasion
D) cognitive consistency model of persuasion

Correct Answer:

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